How To Quickly Supercharge Your Referrals & Lead Gen

September 05, 202210 min read
Real Leads Finder Pro

What's the quickest method of building your business?

Many of us, spend a good portion of our time building up our social media profiles, youtube channels, creating landing pages and websites. But few ever talked about one of the most important aspects of your business...namely your online reputation. Sure, we've heard over and over to stay in contact with our sphere and that's certainly true.

With few exceptions, most real estate agents and mortgage loan officers (MLO), focus on closing business and then moving on to the next opportunity. Some real estate agents will ask past clients to leave them a review on sites like Zillow, Trulia and Realtor.com.

Unfortunately, we often ignore the huge elephant in the room. That is your Google profile! Setting up, managing and building up your online reviews to your Google profile is critical to building up your online reputation. Think about it....it's the largest search engine in existence around the world! Ignoring this fact is just crazy stupid.

Referral Marketing Roadmap

Generating New Referral Business

Why is it so hard to generate new referrals? Let's take a look at the referral method most often used by real estate agents and mortgage lending officers (MLO) alike.

First off is the typical Attraction Marketing method of cold calls and sending cold emails. Unfortunately, what often happens is the target will ignore your emails and never return your calls.

Why?

Because your target is already constantly bombarded by other Realtors and MLOs doing the exact same thing. As such, you won't stand out from the other ten MLOs in their inbox.

Another common method used by MLOs is guerrilla marketing. This method requires a great deal of time and effort spent getting in front of Realtors. But building relationships with brokers and their agents takes a long time and a whole lot of patience. 

Another common tactic used is going the social direct method. That often includes card swapping at networking events. The problem is that nearly everyone is selling and few are actually buying. More often than not, it's a huge waste of time. Not to mention that you and every other Realtor and MLO there is using the same pitch.

Another common method used by MLOs is guerrilla marketing. This requires a great deal of time and effort spent getting in front of your target audience. But building relationships takes a long time and a whole lot of patience even years.

So Now You Understand Why This Type of Marketing For Realtor Referral Partners & New Business Isn't Exactly The Most Productive


The hard truth is, if you are exclusively relying on these same methods, you won't be able to stand out enough to grow your business quickly.

What you may not realize is that your already sitting on the best resource you could hope for...

Namely, your old, current and new clients! Your database is a virtual gold mine. Every contact sitting in your database is just like a dormant seed.

Online reviews from your past and existing clients can quickly accelerate your business growth. Using the right systems in place you can easily leverage them to build up an ever growing number of new referrals and attract new realtor partners.

So the real question is, what's the fastest way to generate new leads and referrals?

It's Elementary My Dear Watson...

When it comes to running a service-based business, online reviews are your bread and butter. Actually, the same holds true of any business or product. We always look at reviews when considering a purchase, finding an Airbnb, hiring a contractor or finding a lawyer, Realtor or lender.  What other people have to say about you and your services has a BIG impact. Take a look at these stats.

  • 82% of consumers consult online reviews for local small businesses.

  • Online reviews are twice as likely to be an important factor in choosing a local small business over loyalty.

  • Reviews are also 7x more effective than traditional marketing.

  • 87% of people say that quality of service is the most important detail when looking at online reviews for service-based businesses. 78% also say cost is equally as important.

  • 96% of customers value online reviews when selecting a residential home services provider

The more reviews you can generate over time, the higher Google will place your business listing in search results giving you greater exposure.

Moreover, replying to your reviews is another way to boost your search engine rankings.

What If ...

  • You could leverage your already happy clients to generate even more new business direct to you?

  • You had new Realtors and leads contacting you for a change?

  • You've already established some "trust factor" right out of the gate with every new prospect and Realtor referral?

  • You could literally guarantee more customers and 3 new referral partners in the next month?

  • It all runs on autopilot, building up on it's own momentum?

A Big Idea

Build a new referral acquisition machine that runs on autopilot using online reviews and your Google profile. This method will dramatically boost your online reputation, and seriously improve your reputation as the lead real estate agent or MLO in your local area.

Using client reviews from previous and existing clients sitting in your database.

Building This Referral Acquisition Machine Requires 3 Elements

Referral Acquisition Machine

All-In-One Marketing System In Your Hands

Real Leads Finder Pro works with mortgage loan officers and Real Estate Agents acquire more referral business through online review automation and building responsive lead generation strategies.

We give you all the tools you need to build your social media presence. The system pulls in all of your on online chats from Google, websites, Text, Facebook and Instagram messages. All into one central dashboard, on all your devices, where you can track, manage and reply to them quickly and easily.

Boost your online reputation, performance tracking tools and management.

Using Real Leads Finder Pro, we make the process of generating reviews from your existing database easy.

First, you import your contacts into your account. 

From your dashboard, you quickly integrate with your Google profile.

Using pre-built workflow templates, you can send a series of text and email messages to your contacts over a period of time. We recommend a minimum of five touches.

Every time the contact clicks on your personal review link  you've provided, the review appears in your Google profile and is then pulled right into your dashboard where you can view it on all of your devices.

Online Reviews Have A Direct Impact On Your Google Search Ranking

Google loves online reviews! As your "referral acquisition machine" continually generates new online reviews, the higher in search results your Google profile will climb. There's no need to pay for Google ads to get noticed, just generate more reviews. Best of all, reviews are free!

If you're just starting out and don't have a big client database, ask Realtors you've done business with, ask your admin, your broker, ask title agencies and lenders you've worked with to leave you a review. Heck! Ask your family and friends too!

One more tip. Always reply to new reviews! Google loves to see engagement with your profile listing and will reward you by boosting your profile listing a little quicker.

From your Real Leads Finder Pro dashboard, you can manage, track and reply to each review on all of your devices.

Stop Paying For A-La-Carte Tools & Systems

The Real Leads Finder Pro system is packed with advanced tools, templates, pre-built automations ready for you.

You can also get your team into your account at no extra charge. So if you have one team member or 100, there's no extra charge.

You also get a two-way messaging system that funnels all of your emails, Facebook & Instagram messages right into your dashboard and through our free mobile app.

With Google's new chat feature, whenever any one contacts you via your Google business listing, it too will funnel into your dashboard and alert you of the conversation.

This is how you stay ahead of your competitors and never let another lead pass you by.

The Real Leads Finder Pro system works on ALL of your devices.

Using our system you can use our built-in tools to schedule appointments, schedule emails, automate responsive texts and emails based on certain triggers.

You can easily keep track of all of your conversations, and analytics. You can even collect payments by integrating Stripe or Paypal and other payment processors.

How does building up your online reviews bring in new business?

Word of mouth is among the best form of advertising you could ever hope for. This is referred to as social proof. Encourage your past and present clients to leave you a review. This is one of the best ways to quickly build your online reputation and boost your search engine rankings.

Which in turn, means more exposure and generates more direct to customer business from homebuyers and homeowners.

Some of these will already have Realtors representing them which brings in a new Realtor referral partners for mortgage loan officers. Other's will not yet have a real estate agent representing them and will look to you for recommendations.

The real beauty of it all is that once in place your referrals will continually snowball bigger and bigger. This system will continually grow and grow on autopilot over time.

People running online searches for Realtors or local lenders will see your Google listing and read the reviews. The more reviews, the greater the trust factor is conveyed.

With Google's new chat feature, they can now contact you directly. Once you've integrated your Google account with our system, the chat is instantly funneled to your dashboard and accessible on all of your devices.

People searching online for local Realtors and lenders will see your Google profile come up more often and read your reviews. Who do you think they're going to choose? Your competitor with a plain listing and maybe one or two old reviews or you with a slew of positive recent reviews? The more reviews, the greater the trust factor is conveyed to a prospective client,

The beauty of it all is that once in place, your lead generation and referrals will  continually run and grow bigger and bigger over time. So instead of you chasing after Realtors and referrals, wouldn't it be nice to have an ever growing number of new contacts seeking you out for once?

Your Virtual Receptionist

Let our AI system act as your virtual receptionist. Capturing new contact details, replying to inquiries, sending alerts and push notifications, booking appointments and assigning tasks and contact to team members.

Using our 2-way messaging system, you can quickly respond to online chat or messaging inquiries or let the our artificial intelligence system kick in and acts as your virtual receptionist. Ensuring you'll never miss another lead.

Real Leads Finder Pro will also integrate with your Google and Outlook calendars, making booking appointments easy. Moreover, the AI will also send out confirmations, and internal notifications to assigned team members.

Using Real Leads Finder Pro, you can control every aspect of your own marketing without having to pay for additional third party services. Saving you money!

  • Schedule out your social media posts all from one location.

  • Set up drip campaigns (using our beautiful email templates). We give you 30 email drip campaigns/templates you can easily customize, edit and run.

  • Send out newsletters, surveys, questionnaires, etc.

  • Set up landing pages and websites (we have templates for those too!)

  • Automate online bookings, SMS responses & call-backs.

  • Set up automations to reply to online inquiries (chats & emails), phone calls, SMS and Facebook messages.

Stop paying for third party online tools when you can grab it all through Real Leads Finder Pro all-in-one marketing system for less.

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