Get Creative With Email Marketing
Get Creative With Email Marketing
Businesses small and large have been using email marketing as a big part of their marketing efforts for a long time. It’s very easy to ignore and keep doing what you’ve always been doing because after all “it’s just email”. But doing the same thing over and over is not going to give you better results.
Truth is, there’s more opportunity in this workhorse than you might actually realize. Everyone uses email but not everyone actually uses email effectively. Good email marketing strategy today looks a lot different than it did 20 years ago. With the right tools, you can make your emails look beautiful and well-designed. That may sound a lot easier to say than do…or is it?
Emails should be simple to create and easier to deliver. They should also be adaptive to any device. Since many of your clients and leads are probably using mobile devices to read emails, making sure your emails are optimized for mobile is an important step for driving up your ROI.
According to Martech, 66% of users open emails on a mobile device and 58% of them open emails using an Apple device. Now, Apple preloads all email content. So even if the user never opens the email, it will still appear ‘opened’.
Your first priority is to build a relationship with you subscribers and not just hit them with one sales pitch after another. Each email should have a clearly defined goal that works on building trust while also driving sales, through clicks. The days of reading long emails are long gone. Today, people have short attention spans. If your email is too long, consider breaking it up into several smaller emails instead.
Getting click-throughs to pages on your website is one of the biggest benefits of email marketing. Not only does this boost your referral traffic, but it also drives visitors who’ve already shown an interest in your business, making it more likely that they’ll act once they get to your site.
Make It Personal
A recent study by Experian Marketing Services found that personalization of triggered emails gave a lift to:
Average open rates by 25% (29.2% versus 23.3%)
Unique click rates (6.7% versus 4.4%)
Transaction rates, more than doubling them (0.62% versus 0.25%)
Revenue per email by 63% ($0.31 versus $0.19).
Whereas, non-personalization often has a detrimental effect on the outcome of your campaign. When receiving a non-personalized email, 94% of consumers report taking at least one of the following actions….
68% automatically delete emails
54% unsubscribe
45% categorise emails as junk
29% become less willing to buy products or services
13% visit the website less frequently
10% never visit the website again.
It’s clear that sending non-personalized emails can result in mailing list degradation, to an overall failure of the email marketing campaign because of its skyrockiting costs.
Have a dedicated landing page for your campaign. Overall, email is an effective promotion channel for the high-value content you create on your website. It can help you drive traffic to your products, blog posts, and web pages, consequently boosting your conversions.
TIP: Consider creating a theme for each email such as “Holiday Home Buying” theme or “Winter Brings Out The Best Buyers”.
Email Marketing Automation
Automated emails generate 320% more revenue than non-automated emails. Email marketing automation ensures you drive a consistent and cohesive communication between you and your subscribers. Drip email campaigns perform better than regular email campaigns. Specific actions taken by readers can trigger a sequence of pre-set actions and responses making them more responsive to a readers interests.
Using Real Leads Finder Pro’s AI system you can send personalized emails to one or all of your contacts within a smart list. Learning to incorporate AI as part of your marketing campaign is very easy and no tech knowledge is required. I use AI to generate more clicks to my own site, blogs, videos, e-commerce and more. AI can also be used to help build your email lists as well.
Email has become such a part of our daily lives that it’s easy to overlook their impact. Your emails should always aim to hit a balance between both building a relationship and driving traffic to your website. Take the time to carefully craft both the emails and your strategy.
Interactive Emails
Interactive responsive emails are the holy grail of email marketing. They boost engagement and significantly increase email interaction. Interactive email elements include:
Animated buttons and CTAs
Rollover effects
Interactive image and product carousels
Accordion features designed to make long-form emails more compact.
Surveys, plls and user generated interactive content.
All of these are connected with another type of interactive email marketing trend, namely email marketing gamification. Gamified solutions offer a competitive advantage by standing out among the rest of the emails in a subscriber’s inbox. Why not create a simple holiday quiz in a free web form generating tool.
Gamifying your sales outreach is just another method of standing out from the crowd and engaging your reader. It’s fun to create. Your quiz can be about absolutely anything. Your lead gets sweet satisfaction, and you get to nurture, educate and generate. Make sure that everyone is a winner and include a prize.
Here are some quiz ideas…
An upcoming holiday quiz
A product quiz
A ‘big fat quiz of the year’ on New Year’s where you talk about everything that happened within your business over the last 12 months.
A “backwards” quiz, where users answer questions about themselves.
A “pop” quiz consisting of general knowledge questions for something to do.
Using Real Leads Finder Pro, email marketing has never been easier.
Using our clean template, you can easily add text, links, and other media to fill out your emails.
You can also schedule out the frequency of delivery.
Visually beautiful and well designed and mobile optimized.
Using our AI, you can easily make your emails responsive.
Send promotional emails that link back to your campaigns, landing pages, blogs and auto trigger specific responses.
Real Leads Finder Pro lets you easily segment portions of your contact list into Smart Lists. This then allows you to easily send very specific content to each audience and incorporate triggered emails based on visitor behavior.
Want some more ideas. Watch our video below and get your juices flowing.
